Using Social Media Tools for Employee Communications – Automotive Digital Marketing Professional Community (ADM)

There’s no doubt in anyone’s mind that every company must have a website to
communicate with its external audiences. Why, then, is there still uncertainty about intranets for internal
audiences? This was the question tackled by William Amurgis, manager of internal communication at
American Electric Power (AEP), one of the largest US electric utilities, when he spoke last week at the
2010 IABC World Conference in Toronto.

via Using Social Media Tools for Employee Communications – Automotive Digital Marketing Professional Community (ADM).

About Ralph Paglia

Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.

Posted on July 19, 2010, in Automotive, Automotive Digital Marketing, Automotive Professionals, Automotive Social, Automotive Social Marketing, Reputation Management, Social Marketing, Social Media Marketing and tagged , , , , , , , , , . Bookmark the permalink. 1 Comment.

  1. Mickey Tettleton

    Good read on the importance of social media management for employee communications and social media tools. Dealerships should fully embrace the social platform but try to avoid the pitfall of making it to ‘salesy’. Another important element to recognize is to create meaning in your direct marketing messaging to establish a connection with your target.

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