Monthly Archives: April 2012

Facebook Growth; Will It Continue? – Automotive Digital Marketing Professional Community

Facebook Growth; Will It Continue?

What are your thoughts about this topic… Is Facebook becoming more relevant to automotive marketing professionals, or less? Is it staying the same? Are other options within the Social Web presenting viable alternatives to Facebook for automotive and social media marketers? Use the link provided to read the article, see the charts and images, and post your commentary…

Facebook Wall in Menlo Park

via Automotive Digital Marketing Professional Community.

3 Tips For Driving In-Market Customers to Your Facebook Page – Reduce Fan Acquisition Cost

Three Tips For Driving In-Market Customers to Your Facebook Page

Facebook Fan Acquisition Strategy: Many thanks to Josh Vajda for creating this 3 minute tutorial showcasing 3 proven methods for driving in-market customers to a car dealer’s Facebook Fan page.  Kudos to Josh for clearly citing the concept behind Facebook “Fan Acquisition Cost” (FAC) as a clear and easy to understand social media marketing and advertising performance metric.  When it comes to Facebook, Fan Acquisition Cost is one of the most important criteria to consider when evaluating the effectiveness of your social media marketing strategy. Use the link provided to watch Josh’s video…

via Automotive Digital Marketing Professional Community.

Why Consumers Follow or Like a Business – Social Media Marketing

Automotive Social CRM by Ralph Paglia

Social Media Based Customer Relationship Management Strategy and Tactics for Car Dealers

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