Content Marketing Comprehensive Guidelines and Tactics for Car Dealers – Automotive Marketing

 

Recently, I was conducting research on the various rules around content marketing and the sharing of blog posts, videos, images and other online information resources across various media channels. While doing so, I came across two fascinatingly detailed and comprehensive articles that clearly lay out what car dealers must do to have effective content marketing strategies.

 

One of those two articles is: How Content Marketing Will Enhance Your Social Media and SEO Strategy published on the Teir10Lab blog site, and the other article is a treasure trove of details with links to complete articles describing exactly how to execute each item in the action list. This comprehensive guide is titled the “Content Marketing Codex” from Demian Farnworth at CopyBlogger.  

 

For many ADM members, this may be a little too much information and detail, but for those of you who are realizing how effective content marketing can be when it comes to attracting the very best customers a dealership can hope for, this is a high value guide to what needs to get done in order to optimize how well your dealership’s automotive content marketing strategy will work.

 

Each of the colorful and eye catching infographics/charts I’ve included in this ADM forum post can be clicked to view in full resolution.  The very first infographic at the top of this post is from Tier10 Marketing. I want to highly encourage you to read the Tier10 Marketing article on Content Marketing for Car Dealers written by Elizabeth Frey at http://tier10lab.com/2012/05/30/how-content-marketing-enhances-soci…

Just like the author says at the end; what (if anything) is missing from the Tier10 Marketing article referenced and this exhaustive and already detailed, linked and resourced guide re-posted on ADM? 

–Ralph Paglia

via Content Marketing Comprehensive Guidelines and Tactics for Car Dealers – Automotive Digital Marketing Professional Community.

About Ralph Paglia

Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.

Posted on October 13, 2012, in Automotive, Automotive Digital Marketing, Automotive Social, Automotive Social Marketing, Social Marketing, Social Media Marketing and tagged , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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