What The Merovingian Can Teach You About Marketing – Automotive Marketing Professionals
Posted by Ralph Paglia
Larry Bruce writes: “Facebook or Adwords is not a choice; it’s a question of message and intent…the “WHY”of it all.
What Ford and Scott Monty knows, that GM doesn’t, is that people don’t go to Facebook to find Ford or to find out “What’s going on at Ford”? The truth is, they don’t care! People go on Facebook to keep up with friends and family and to discover things that are important to them, in other words, the “WHY” of what makes them visit a page. Ford and Scott Monty’s team do a terrific job of producing content with that intent, the “Why” of it all, in mind. People go on Google and other search engines to find things, that is their intent, their “WHY” and smart marketers buy keywords and write ads with that intent in mind. It’s a “WHY” question NOT a “WHAT” question… It shouldn’t be “WHAT” are your goals from the platform?
But… WHY are they there? And more importantly, how can your message fit the visitor’s “why”? The Merovingian would be proud!” Please use the link provided to read Larry’s entire article, view the video he included and leave a comment… RP
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About Ralph PagliaRalph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.
Posted on October 14, 2012, in Automotive, Automotive Digital Marketing, Automotive Social, Automotive Social Marketing, Car Dealers, Social Marketing, Social Media Marketing and tagged Automotive, Automotive Marketing, Automotive Social, Automotive Social Media, Automotive Social Media Marketing, Car Dealers, Digital Marketing, Facebook, Facebook Page, Fan Acquisition Cost, Marketing. Bookmark the permalink. Leave a comment.