Monthly Archives: November 2012

Automotive Thought Leader Journal is out! Edition of 30 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
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Ralph Paglia
30 November 2012
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Business Stories Technology #automarketing #socialmedia
ReadWrite – Apple Releases iTunes 11, A Complete Overhaul For Mac & Windows
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thumbnail readwrite­.com – iTunes, the biggest, beastliest hodgepodge of an application at the heart of the Apple ecosystem, has finally gotten a makeover. The interface changes are most welcome. It’s easier to get where you…
Augmented Light Bulb Turns Desk Into a Touchscreen
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Pete Cashmore
thumbnail www­.technologyreview.com – Powerful computers are becoming small and cheap enough to cram into all sorts of everyday objects. Natan Linder, a student at MIT’s Media Lab, thinks that fitting one inside a light bulb socket, to…
This Facebook App Gives Annoying Friends a ‘Time Out’
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thumbnail mashable­.com – Sure, you have the option to hide any objectionable post in your News Feed (it’s under a small arrow that appears to the right of any given post). You can also mute or unfriend people entirely. But…
Lessons in Frustration With Online Tutoring
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Pete Cashmore
thumbnail mashable­.com – Dan Tynan has been writing about technology since Steve Ballmer had hair. He is a contributing editor for Family Circle, where he writes about the intersection of parenting and technology. He also …
Love Changes Everything – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – 1954 Corvette Like many teenagers years ago, Ernesto Gonzalez would go to the Chevrolet dealership in September and October each year to see the new cars and if he got lucky, he’d see a new C…
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Automotive Thought Leader Journal is out! Edition of 29 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
29 November 2012
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Stories Business Technology World #automarketing #laautoshow
Putting Search and Social in their Place Below Content – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – Interesting Ralph and JD. I’ve been praising both TextBroker and Skyword (much more comprehensive of an option, albeit not cheap). TextBroker has a very good system and is affordable. I’ve sat thro…
ReadWrite – Microsoft: Don’t Get ‘Scroogled’ By Google Search Results
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thumbnail readwrite­.com – On Wednesday, Microsoft began running a national ad campaign to warn users to avoid being “Scroogled” by Google search results that have been influenced by paid placement. Specifically, Microsoft’s…
It May Be Time To Kill Your Business Model Before Your Business Model Buries You – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – It May Be Time To Kill Your Business Model Before Your Business Model Buries You Think about this….How often do you readjust your business model? Unfortunately, there are some dealers that are stil…
ReadWrite – Why I Think Google’s Ingress Could Redefine Mobile Gaming [Video]
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thumbnail readwrite­.com – It was 10:30pm on a Tuesday in Cambridge, Massachusetts. A slurry of snow and rain fell in clumps as I huddled in front of my local post office, clutching my smartphone and shivering. People walked…
Jeff Wyler Eastgate Auto Mall – Chevrolet, Chrysler, Kia, Mazda, Nissan, Ram, Dodge, Jeep – Dealership Ratings
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thumbnail www­.dealerrater.com – This dealership is a DealerRater Certified Dealer and is committed to providing quality customer service. As a Certified Dealer, Jeff Wyler Eastgate Auto Mall has the opportunity to contact reviewe…
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Automotive Thought Leader Journal is out! Edition of 28 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
28 November 2012
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Business Stories Technology #automarketing #socialmedia
Are Your Loyalty Communications Aligned With Your Brand? – Automotive Digital Marketing Professional Community
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automotivedigitalmarketing.com
thumbnail www­.automotivedigitalmarketing.com – Whether your dealership has, or is considering a loyalty program, it’s important to make sure your marketing messages align with the overall brand or image of your store. What is your dealership kn…
Auto Industry Professional Social Networks Traffic Report from Compete, Inc. – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – Since these sites are actively trying to get people in the auto industry to come back to them on a regular basis, it is useful and a true measure of their success to also examine their total number…
If It Smells Like Shit and Feels Like Shit and Tastes Like Shit Then… – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – Ryan Leslie, Thank you for the paraphrase. I’m sure it’s very close to what I wrote in that earlier post. As always, I appreciate your knowledge, passion and ethical insistance in Reputation Man…
Auto Industry Professional Social Networks Traffic Report from Compete, Inc. – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – Since these sites are actively trying to get people in the auto industry to come back to them on a regular basis, it is useful and a true measure of their success to also examine their total number…
Baby, It’s Cold Outside – Marketer’s Holiday Jingle from HubSpot – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – The HubSpot Unicorn presents his "Baby, It’s Cold Outside" holiday duet music video. A classic carol updated with some inbound knowledge. This little ditty is titled "Baby, It’s Cold Outside" and f…
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Automotive Thought Leader Journal is out! Edition of 27 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
27 November 2012
Read paper →
Business Stories Technology #automarketing #socialmedia
Putting Search and Social in their Place Below Content – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – Interesting Ralph and JD. I’ve been praising both TextBroker and Skyword (much more comprehensive of an option, albeit not cheap). TextBroker has a very good system and is affordable. I’ve sat thro…
Joel Ewanick, Former GM and Hyundai Marketing Boss Takes Fisker Automotive Leadership Role – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – Then in 2010 I was brought into Hyundai’s headquarters and met with Joel Ewanick and a few of his associates on a project involving social media marketing services for a group of Hyundai dealership…
How to Build a Successful Blog: Must Have Resources : @ProBlogger
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Darren Rowse
thumbnail www­.problogger.net – LIMITED TIME SPECIAL OFFER – all ProBlogger eBooks listed below are currently just $10 USD as part of Darren Rowse’s 10 Year Anniversary of Blogging. This means the below eBooks are all between 50%…
Why I Love The Auto Industry: Darin Wade Becomes Newest Ford Dealer in America – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – While working on the project, I spent quite a bit of time with a manager by the name of Darin Wade. This was a rare case of a guy going to college, getting a business degree from one of the top bu…
How to Stop Offering Free Advice and Make the Sale
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Grant Cardone
thumbnail www­.entrepreneur.com – In this special feature of ‘Ask Entrepreneur,’ Facebook fan James Schulman asks: For a consulting service, how do you make the sale without giving away expert advice for free? Customers will not ap…
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Automotive Thought Leader Journal is out! Edition of 26 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
26 November 2012
Read paper →
Business Stories Technology World #automarketing #socialmedia
Why I Love The Auto Industry: Darin Wade Becomes Newest Ford Dealer in America – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – While working on the project, I spent quite a bit of time with a manager by the name of Darin Wade. This was a rare case of a guy going to college, getting a business degree from one of the top bu…
How to Stop Offering Free Advice and Make the Sale
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Grant Cardone
thumbnail www­.entrepreneur.com – In this special feature of ‘Ask Entrepreneur,’ Facebook fan James Schulman asks: For a consulting service, how do you make the sale without giving away expert advice for free? Customers will not ap…
100 Motivation Package
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Grant Cardone
thumbnail www­.grantcardone.com – Can’t get started on a project? Got a huge "to do" list and never seem to be checking anything off? Find yourself caught up in mindless activities, avoiding productive activities? Always feeling li…
Top 5 Apps Your Kids Will Love This Week
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Pete Cashmore
thumbnail mashable­.com – Why we like it: From Thinkfun, the creators of the original Rush Hour game, comes a well designed touch screen version with slide-to-park interactivity. The goal is to arrange a set of tightly park…
A Washable Keyboard Is the Perfect Gift for Messy Co-Workers
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Pete Cashmore
thumbnail mashable­.com – Mashable’s Gift of the Day series highlights cool, interesting and fun products for that special someone on your holiday list. It’s happened to all of us. We’re working on our computer and sipping …
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Automotive Thought Leader Journal is out! Edition of 25 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
25 November 2012
Read paper →
Stories Business Technology World #automarketing #socialmedia
DID YOU HIRE THEM DEAD OR KILL THEM AFTER YOU GOT THEM? – Automotive Digital Marketing Professional Community
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automotivedigitalmarketing.com
thumbnail www­.automotivedigitalmarketing.com – The way dealerships make the decision to bring on more salespeople and how they replace underperforming salespeople has always baffled me. I’ve seen countless formulas, statistical data and seasona…
Prankster Replicates Facebook Users’ Profile Photos, Then Friends Targets [PICS]
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Chris Costner
thumbnail mashable­.com – Everyone has a knack for something. Reddit user CasinoRoy‘s talent is creeping out strangers on Facebook, and perfectly replicating their profile photos. The prankster searches for Facebook users w…
Minecraft Creations Enter the Real World With Augmented Reality App [VIDEO]
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Pete Cashmore
thumbnail mashable­.com – Imagine an alternate reality that blends Minecraft with the real world. Now, it’s possible with a new iOS app that brings your best block creations to life. Entitled “Minecraft Reality,” the app us…
Joe Schwartz’s ADM Profile page – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – Welcome to Automotive Digital Marketing Professional Community Please use the "Sign Up" link above to complete your registration form and become a member of the industry’s leading Automotive Market…
Be the Most Dependable Person You Know / Blog
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Grant Cardone
www­.grantcardone.com – Be the ‘go-to’ guy or gal that everyone knows can make any situation go right, no matter how difficult. When you become the most dependable person that you and others know of, your confidence is go…
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Automotive Thought Leader Journal is out! Edition of 24 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
24 November 2012
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Stories Business Technology World #automarketing #sunvalley
Frustrated…YELP – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – Micah’s guidance is very much corroborated by my own direct experience with Yelp… I highly recommend that all dealers who are proactive with their reputation, and who monitor and respond to what …
ReadWrite – Black Friday Vs. Cyber Monday: Toward A New Shopping Calendar
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ReadWrite
thumbnail readwrite­.com – Are Black Friday and Cyber Monday fighting a battle neither of them can win? It certainly looks that way as shopping landscape shifst both online and offline. A few holiday seasons down the road, b…
100 Motivation Package
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Grant Cardone
thumbnail www­.grantcardone.com – Can’t get started on a project? Got a huge "to do" list and never seem to be checking anything off? Find yourself caught up in mindless activities, avoiding productive activities? Always feeling li…
Get Out the Give on #GivingTuesday
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Pete Cashmore
thumbnail mashable­.com – Wouldn’t it be great if we all took a day this season to give back? At Mashable, we believe that the digital community has the expertise, heart and innovative spirit needed to make the world a bett…
Car Buying Social Media Impact – Toyota Knowledge Center – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – To William Phillips – You are certainly correct about botched customer interactions ruining all the efforts that brought the consumer to the point of communicating directly with the dealership… H…
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Automotive Thought Leader Journal is out! Edition of 23 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
23 November 2012
Read paper →
Stories Business Technology World #blackfriday #automarketing
TrueCar.com Founder Reinvents Himself After Almost Killing His Company – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – Serial entrepreneur Scott Painter, founder of TrueCar.com, has spent much of his career trying to tell auto dealers how to run their business. Over the past two decades, he has founded 37 companies…
ReadWrite – Shopping Apps To Navigate Black Friday Crazy
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ReadWrite
thumbnail readwrite­.com – Black Friday crazy is upon us, that one day of the year where Americans take leave of their senses and go out and buy all their holiday gifts 32 days early, and yet still manage to panic-shop on Ch…
TrueCar.com Founder Reinvents Himself After Almost Killing His Company – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – Serial entrepreneur Scott Painter, founder of TrueCar.com, has spent much of his career trying to tell auto dealers how to run their business. Over the past two decades, he has founded 37 companies…
ReadWrite – Holiday Sanity Survival Guide: Apps Edition
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ReadWrite
thumbnail readwrite­.com – Like it or not, the holidays are here. To the earnest, the holiday season is an opportunity to pause and reflect on the veritable fount of privilege, love and goodness that overfloweth in our prove…
ReadWrite – Technologies We Are Thankful For
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thumbnail readwrite­.com – The evolution of human society has been closely related to the technology that it has produced. We have gone from the Stone Age, to the Bronze Age, the Iron Age, the Industrial Revolution and now S…
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Automotive Thought Leader Journal is out! Edition of 22 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
22 November 2012
Read paper →
Stories Business Technology World #automarketing #socialmedia
TrueCar.com Founder Reinvents Himself After Almost Killing His Company – Automotive Digital Marketing Professional Community
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Automotive Marketing
thumbnail www­.automotivedigitalmarketing.com – Serial entrepreneur Scott Painter, founder of TrueCar.com, has spent much of his career trying to tell auto dealers how to run their business. Over the past two decades, he has founded 37 companies…
ReadWrite – Yes, MySpace Is Launching A Spotify Competitor. It Has No Choice
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thumbnail readwrite­.com – MySpace is planning to get into the music subscription business – because let’s face it, it’s got to do something. The move into music subscriptions has been rumored for quite some time, but Monday…
Be the MOST Ethical Person You Know / Blog
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Grant Cardone
www­.grantcardone.com – This is an area of confusion for many people – especially when they see supposedly successful individuals going to jail. Well, it doesn’t matter how much success you amass, going to jail is an imme…
What are the most important performance improvement topics for car dealers?
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Chris Costner
thumbnail gopollgo­.com – Dir. of Product Strategy @DrivingSales. Co-Founder @CarZar_app. Shiny beacon of Internet intelligence mixed w/my crap. Smile, its good for you. #LBS Pro. What are the most important performance imp…
ReadWrite – Will Autonomy Break HP’s Back?
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thumbnail readwrite­.com – The question of whether Hewlett-Packard can avoid a break-up will be answered over the next six months. That’s how long the company has to convince investors its PC, printer and technology-services…
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Automotive Thought Leader Journal is out! Edition of 21 November 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
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Ralph Paglia
21 November 2012
Read paper →
Business Stories Technology World #automarketing #socialmedia
Social Media Reputation: Building Your Dealership Power Accounts – Automotive Social Media Marketing
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Ford Community
thumbnail www­.automotivesocial.com – This is Part 3 in a 5 part series. Read Part 2 here. By now, you should have an understanding of the importance of having an individual – preferably the owner, general manager, or someone else of a…
ReadWrite – Autonomy’s Irregularities Give HP An $8.8B Headache
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thumbnail readwrite­.com – A year after Hewlett-Packard’s head-scratching acquisition of semantic-search company Autonomy for $10.3 billion, the move seems to have blown up in HP’s face. HP is admitting today "serious accoun…
43% of Mobile Automotive Searches are for Price Comparisons – Automotive Social Media Marketing
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thumbnail www­.automotivesocial.com – There were several takeaways from Nielsen’s recent mobile studysurrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive search…
ReadWrite – The International Trade Commission Raises Stakes In Apple – Samsung Cold War
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thumbnail readwrite­.com – The threat of nuclear deterrence and mutually assured destruction have kept countries like the United Statea, China and Russia (including the former Soviet Union) from blowing each other to smither…
If You Run Facebook Sponsored Posts, You Should Prune Your Facebook Fans – Automotive Social Media Marketing
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Ford Community
thumbnail www­.automotivesocial.com – A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their ad…
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