Monthly Archives: December 2012

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet! – Automotive Social Media Professionals

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet!

Joe Schwartz

Joe Schwartz Describes How “Twitter Cards” Are Making Video Marketing Much Easier for Car Dealers

Twitter Video Cards

Twitter Video Cards

When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so much so that it claimed the most-searched term award for the fourth year in a row.

Twitter Users
Twitter Users

But other social networks shouldn’t be ignored, especially with sites like Twitter implementing new features regularly. According to eMarketer’s “US Digital Media Usage: A Snapshot of 2013,” Twitter user-ship grew significantly in 2012, but only 15 percent of the U.S. online population will engage on Twitter next year. Therefore, brands that want to drive traffic from a variety of social channels must learn how to engage users on whatever network they prefer. For many people, Twitter remains the most influential social hub, and brands may discover that video content thrives on this platform. 

According to the source, Twitter’s user base increased by 14.2 percent in 2012 to reach 36.3 million monthly active members. To reach those prospective and current customers, brands must develop social media marketing campaigns that make branded content enjoyable and simple. With Twitter Cards, video marketing may be the easy solution.

Online Video Viewers
Online Video Viewers

According to eMarketer, online view viewers reached 178.7 million people in 2012 to make up 56 percent of the nation’s population, and 73 percent of American internet users. As for mobile video viewers, 73.3 million people watched video content via their mobile devices in 2012, reaching 22.9 percent of the country’s population and 29.6 percent of mobile phone users. Thirty-one percent of the U.S. population and 40.4 percent of U.S. internet users viewed visual media from their tablet devices this year, making video content marketing a necessary practice for many brands.

With Americans using Twitter more often this year and video media becoming a prominent marketing material, businesses that want to build brand exposure and grab consumers’ attention must produce consistent visual content, and publish output on the microblogging site. Together, video marketing and social media marketing may drive higher conversions in the new year, and help marketers reach new audience segments online.

via Automotive Digital Marketing Professional Community

Twitter Compliment Card

Twitter Compliment Card (Photo credit: 13stock)

Great Quote about Fear, Managers and Business Culture

“You can’t operate a company by fear, because the way to eliminate fear is to avoid criticism. And the way to avoid criticism is to do nothing.”

– Steve Ross.

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Automotive Thought Leader Journal is out! Edition of 18 December 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
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Ralph Paglia
18 December 2012
Stories Business Technology World #automarketing #socialmedia
Today’s headline
Thomas Lesard; ADM Professional Community Dedicated To His Mission – Automotive Digital Marketing Professional Community
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Automotive Thought Leader Journal is out! Edition of 17 December 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
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Ralph Paglia
17 December 2012
Stories Business Technology #automarketing #socialmedia
Today’s headline
Offensive Tweets Demand Sunday Night Football Over Obama’s Newtown Speech
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Automotive Thought Leader Journal is out! Edition of 16 December 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
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Ralph Paglia
16 December 2012
Stories Business Technology World #automarketing #socialmedia
Today’s headline
Supplier Sourcebook Directory to be Released by Dealer Marketing Magazine in March 2013 – Automotive Digital Marketing Professional Community
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thumbnail www­.automotivedigitalmarketing.com – ABOUT DEALER MARKETING MAGAZINE Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael …
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Automotive Thought Leader Journal is out! Edition of 15 December 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
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Ralph Paglia
15 December 2012
Stories Technology Business World #automarketing #automotivedigest
Today’s headline
Grant Cardones Strategies for Sales Success | Video
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Grant Cardone
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Automotive Thought Leader Journal is out! Edition of 14 December 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
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Ralph Paglia
14 December 2012
Stories Business Technology World #automarketing #dsnews
Today’s headline
Car Dealer Customer Loyalty Rewards Program to Drive Repeat Business – Automotive Digital Marketing Professional Community
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Automotive Marketing
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Automotive Thought Leader Journal is out! Edition of 13 December 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
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Ralph Paglia
13 December 2012
Stories Technology Business World #automarketing #socialmedia
Today’s headline
Google+ Local Review Update On Filtering Active User Reviews – Automotive Digital Marketing Professional Community
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Automotive Social
thumbnail www­.automotivedigitalmarketing.com – Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local. In the past year, I have many revisions to the recommended processes dealers should follow to com…
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Automotive Thought Leader Journal is out! Edition of 12 December 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
12 December 2012
Stories Business Technology World #automarketing #socialmedia
Today’s headline
Why You Must Have a System for Resolving Customer Complaints – Automotive Digital Marketing Professional Community
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Automotive Thought Leader Journal is out! Edition of 11 December 2012

Automotive Thought Leader Journal
Selected Articles Posted by Auto Industry Leaders
avatar Published by
Ralph Paglia
11 December 2012
Business Stories Technology World #automarketing #dsnews
Today’s headline
Pinterest Business Accounts: Definitive Guide To Set Up and Use by Car Dealers – Automotive Digital Marketing Professional Community
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