Static Social Media Products and Services are Destined to Fail – Automotive Marketing Professional Network
Posted by Ralph Paglia
Static Social Media Products and Services are Destined to Fail
Over the past couple of months, I’ve been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or organization, so my daily reading of the industry trends and changes has had my eyes bleeding by the time the kids get ready for school. My fingers have bled as well… from making adjustments to the SOP as the industry continues in its unending state of metamorphosis.
In the worlds of search marketing, there are needs to stay on top of things. Google and Bing make changes to their algorithms. Consumers make changes in their searching habits. Devices make changes in how they present the data. It’s pretty rough trying to keep up with search. However, keeping up with the changes in search is a piece of cake compared to keeping a social marketing service fresh and operating properly.
My conclusion in putting together this SOP is simple – keep it general and fluid. It must be allowed to grow and adjust based upon the changes that are made by the social media sites and the users themselves. Here are a few examples of activities that may have been a part of a social media SOP if I made it last week:
- Post an image to Instagram and have it feed through to Twitter.
- Sponsor one post a day on Facebook that is business-oriented.
- Get people to +1 your Google+ business page as well as recent posts.
- Post to Pinterest three times a day and feed it through to Facebook.
These would have all been valid actions in a standard operating procedure last week. Today, they are all obsolete.
Social media moves way too quickly for concrete practices. Any full-service company that wants to run your company’s social media needs to demonstrate the ability to stay informed about the maelstrom of changes that happen every week as well as the ability to keep a fluid service that moves with the trends and the changes themselves. If they’re offering a social media service that is static, that is using techniques that have been “proven to work for a long time”, then they do not understand the very nature of social media and should not be trying to run yours for you.
Related articles
The Best Times to Post, Part III: The Two Types of Posting Personality Types – Automotive Digital Marketing Professional Community
What social media marketing lacks
37 Ways to Use Social Media to Market Your Website
Connect Your Own Dots: Social Media Integration as a Best Practice for Marketing and Communications Professionals
Automotive Thought Leader Journal is out! Edition of 26 November 2012
Has social media really failed business ?
Providing Efficient Support via Social Media
The Next Frontiers in Social Media
Automotive Thought Leader Journal is out! Edition of 27 November 2012
Why #SocialMedia is Critical 4Mom Entrepreneur Businesses – Part 1 via @mombizcoach #motownmom
About Ralph Paglia
Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.Posted on December 9, 2012, in Automotive, Automotive Digital Marketing, Automotive Professionals, Automotive Social, Automotive Social Marketing, Car Dealers, Facebook, Reputation Management, Social Marketing, Social Media Marketing, Suppliers and tagged Article Marketing, Automotive, Automotive Marketing, Automotive Social, Automotive Social Media, Automotive Social Media Marketing, Car Dealers, Digital Marketing, Facebook, Facebook Page, Marketing, MySpace, Publishing, Reputation Management, Social Marketing, Social Media, Social Media Marketing, Social Media Strategy. Bookmark the permalink. Leave a comment.
Leave a comment
Comments 0