Facebook: Kevin Allen’s Top 10 Etiquette Essentials

The 10 Essentials of Facebook Etiquette

By Kevin Allen

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.

Over the last few weeks, we’ve offered etiquette advice for LinkedIn, Twitter, and Pinterest. It’s Facebook’s turn.

On this platform, there’s one protocol for brands and another for individuals. The tips below land somewhere in between and apply to both groups:

1. Stop asking people to"like" your updates. A few years ago, it was common to see posts that started with "Like this post if…" Sadly, it’s still common. Create remarkable content. and people will like it–and"like" it.

If you think about it, a"like" is an empty action–the simplest form of engagement. Asking for people to like your status is cheap and adds no value to your fans’ news feeds.

2. Don’t overpost. Quite simply, if you clog up news feeds, people are going to hide, unsubscribe, and even"unlike" your brand’s page.

The same goes for your personal page. Obviously, we’re all free to give our friends as many updates about our lives as we want, but you should beware of the consequences.

3. Keep those hashtags to a minimum. We’re not exactly sure how hashtags are affecting brand engagement on Facebook, given that they were introduced just this summer. But the same advice we gave for Twitter holds true for Facebook: Make sure your hashtags are relevant and not excessive.

4. When tragedy strikes, just shut up. We’ve dedicated entire posts to this, but there’s no reason brands should post when national/global tragedy strikes. Sending"thoughts and prayers" to the people in the affected area also feels a little thin–garnering engagement that way smacks of desperation. A better technique would be to offer your audience a way to help in the form of donations, etc.

5. Don’t be patronizing. Condescending Corporate Brand Page has become my favorite destination on Facebook. It offers so many examples of what not to do. It’s also clear by looking at all the posts they call out that we seem to be running out of new ideas on how to engage on Facebook.

6. There’s a fine line between real-time marketing and"brandjacking." For brand pages, Oreo’s foray into real-time marketing during the Super Bowl power outage was great–but it was also a bit destructive overall. It inspired a ton of imitators, and their attempts at real-time marketing aren’t always relevant; they can be downright spammy. Not sure what we’re talking about? Check out this story about real-time marketing during the Oscars.

7. Keep it positive. This one goes for the personal and the brand side. As much as you want to rant on your page, consider your audience and whether they’re really interested in hearing you.

Ask yourself: Are we sharing this content because it serves us or our audience?

8. No one wants to visit your brand’s mobile unfriendly Facebook tab. No one.

9. When there’s a PR issue on your page, the worst thing to do is stay silent. So often, brands will shut down all Facebook communication when they’re facing any kind of backlash. You’re only going to exacerbate the problem by staying silent. Respond, even if it’s just along these lines:"We hear you. We’re working on it."

10. Personalize your reply to people who take the time to contact you. Whether it’s a direct message or a comment, the response should never be rote. Seldom does a"Thanks!" suffice. Every person who comments on your page represents an opportunity for a personal connection. Make that connection special, and you’ve got a fan for life.

Source: http://m.entrepreneur.com/article/227453

Want to learn more? Be sure to register for AutoCon 2013 using their online registration at http://AutoCon2013.com and enter the Promotional Code ADM13 to trigger an automatic discount of $200 per registration few.

[Share Sent from Ralph Paglia’s iPhone]

http://RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://GPlusRalph.com
http://Slideshare.net/RalphPaglia

About Ralph Paglia

Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.

Posted on July 17, 2013, in Automotive Social. Bookmark the permalink. Leave a comment.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Dealer Authority

Automotive Digital Marketing

Automotive Social CRM by Ralph Paglia

Social Media Based Customer Relationship Management Strategy and Tactics for Car Dealers

The Sales Life w/ Marsh Buice

The secret of Leadership is simple: Do what you believe in. Paint a picture of the future. Go there...People will follow. ~Seth Godin

CBT Automotive Network

Automotive News, Training and Insights

Matt Collins' Blog

A Blog About Disruptive Tech, Trends, & Opportunities

Sales, Marketing & Social Media Today

This is a blog that explores the trends of Sales, Marketing and Social Media. Send me your questions!

Evans Design Studio, Chip Evans

Wordpress Website Design and Development | Drupal Web Design and Development | Custom Web Design and Development

Social Media PR

Our Social Media Consultant And Marketing Agency Gets Your Brand Noticed Online

Car Dealer Consulting

Proven strategies to grow your dealership, sell more cars and have happy customers. Catapult your business on a new level with recommended dealer management systems, how to guides and muchmore.

The Automotive Basics

The Terms to Know

Market Research (BLOG)

Next-generation provider of syndicated research, customized research, and consulting services.

richardscarblog

All automotive, all the time

The Speed Trap

Automotive News, Reviews, and History

Photofocus

Education and inspiration for visual storytellers

Caprice Photography Automotive Art

All things automotive and the people who live it

%d bloggers like this: