Monthly Archives: November 2013

Vizify: Create Infographic Illustrating Your Twitter Connections

Vizify is one of those social media connections visualization apps which analyzes your twitter connections based on various types of engagement… The Infographic generated by the app shows your inner circle and extended connections via your Twitter profile… I can’t seem to resist these types of apps and they generate plenty of engagement from those shown when you share the graphic.

Ralph Paglia’s inner circle on Twitter visualized: https://www.vizify.com/ralph-paglia/connections. See if you’re on there, then map your own with Vizify’s connections tool.

[Sent from Ralph Paglia’s iPad]

Automotive Media Partners, LLC

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Rand Schulman Evaluates Contextual Content Marketing Apps

The New Context Marketing Applications

Written by Rand Schulman

shutterstock-147642644These are very exciting times to be in marketing, as we are going through a massive transition of roles, tools and outcomes. All businesses are being held to higher standards of measurable performance and ROI.

Last week, I attended Dreamforce in San Francisco to hear from industry muses like Marc, Marissa and Sheryl. I was also witness to a changing of the guard, from the old school PWCs and Adobe, through the newer companies like Good Data, Domo and InsideView.

However, as at most big events, the real action came from off the field and centered on those more private moments. It was during those after-hour events that I got a peek at a few creative products from young developers that could change our lives. That’s where I found the real action at Dreamforce.

Let me share with you new insights that I learned about mobile and marketing possibilities from my Dreamforce visit and other announcements.

It’s no surprise that mobile changes most (if not all) things marketing, as a mobile device is a very personal device. It’s part of us, most of the time. It has a heartbeat and a brain; whether we like it or not, it knows where we are, where we’ve been, and what we see, all based on copious amounts of data from scores of signals. It knows where we’ll likely go, what we’ll do and what we will buy.

A few notes about these signals or expressions: They are both internal and external to the device and we’re able to collect, access and display in real-time (sometimes under a millisecond) content. This infrastructure is driven by new technology from institutions like SRI, Google, and PRAC, who’ve given us Siri and artificial intelligence (AI) and the Internet itself. Or, as Salesforces now says, “The Internet of Customers.”

Yes, today, we are entering the disruption zone. The old guard is moving relatively slowly, as they have to support their base and integrate millions of users. The upstarts off the main roads, meanwhile, are creating a future of applications that address web and mobile utilization, ease of use and meaningful content for the betterment of the end user and businesses alike.

Since the Internet of Customers is very personal and is “always on,” we need to consider user context and when, where, and how we communicate with our customers and prospects. We need less interruption-based communications and more engagement-based, instead, which is the new face of marketing. We are living in a world of personal relevance bubbles, where context is key.

This new breed of application, more marketing automation-like, will utilize concepts from inbound and content marketing; it will give both web and mobile application users (who have opted in to their apps) a vast array of new choices and information. Many of these new apps will be used in both a BtoB and BtoC environment. As with many old school marketing automation systems, firing off email messages, scoring and attribution will be critical to driving this real-time content.

Here’s a sample of a few of those companies from last week and some of their bold ideas. What’s common is that all of these applications are data-based and drive action; in theory, a marketing person can understand this and find it no more difficult than using WordPress.

These new applications produce action — not just static analytic reporting, as most BI tools do, which I’ve also written about quite a bit recently in ourConvergence Analytic Reports.

Bislr bills itself as “The Intelligent Marketing OS,” a very aspirational claim for sure, but I like the fact they’re taking a big swing. Bislr enables the business to learn more about prospects as they browse a site and mobile app (or in social media), then connects this information to any other system of record with a very simple drag and drop visual editor; no custom connections, IT or coders required. In theory, the marketer can test different headlines and visuals to find out what works across channels. A/B testing comes standard and their mobile demo was really compelling. It reminds me of NeXT OS and I hope it works.

Evergage basically lets you build highly personalized pages that display data customized for the visitor. I’m told their visual editor allows you to add behavioral analytics tracking to the website with just a few clicks, then create and launch a personalized user experience in just minutes.

Appboy, while not at Dreamforce, announced their first big funding round last week. Appboy bills itself as a “Mobile Relationship Marketing App” and builds individual profiles automatically based on users’ demographics, behavior, and in-app purchases. Their algorithms then create user segments you can target with relevant messaging in real-time (when the shopper is in the store). Through in-app messaging, email and a personalized news feed feature, Appboy says it optimizes communication with each user. That makes for individualized experiences, which tests show increases engagement dramatically.

It’s true that vendors abuse cliché terms (like real-time) and I’ve been skeptical about marketing skill levels. However, with this new breed of application, I trust that we can enter a new era, where marketers can use both their creative and analytical skills to benefit users.

Title image courtesy of Shutterstock

Knowem is a Social Media Marketers Best Kept Secret

Knowem has become more valuable to social media marketers over time…

ADM Professional Community

Recently I discovered an amazingly useful online tool for Social Media Marketing purposes. While reading “The Social Media Bible” section on securing a business (dealership) name, the author referenced www.Knowem.com which in the past I had used solely for inquiring as to whether or not a dealer’s name was available as a profile and URL within over 100 User Generated Content websites. The book pointed me to a couple of fee based services provided by the Knowem site that are very useful and which I had been previously unaware of.

First, Knowem will register your dealer’s name at over 100 Web 2.0 UGC sites for a fee of $67.50, and send you the confirmation links within a 24 hour period. I went ahead and signed up to secure my name as both user ID and URL extension.

Not only did Know deliver on their promise, but I also discovered a…

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Has Social Networking Slayed Email?

Have Social Networks Slayed Email?

by Melissa Mangold, Virtual Marketing Representative

It seems like every time a new social media channel or technology gains popularity, the bell tolls for email. “Email is dead!” is shouted from the rooftops. The dirges begin playing. Epitaphs are written.

But before the public says its final goodbyes, email proves it’s not ready to stop kicking just yet.

It’s Aliiiiive!

Email isn’t taking shallow breaths on its death bed; it’s alive, and it’s thriving.

Last year, The Radicati Group determined that there were over 2.1 billion email users, and they expect that number to grow to 2.7 billion users by 2016, bringing with them over $12 billion in revenue. Not exactly the stats of a dying medium.

A big part of this is due to the increase in mobile phone usage, especially with the popularity of smartphones. Litmus reportedthis month that 48% of emails are opened on a mobile device. Nearly half of the emails sent were read on-the-go, whether it was in line, at the bank, or on the train.

Checking email is a part of our daily ritual. It’s the first thing people check when they wake up in the morning, and before they tuck themselves in at night. Tonight, we might be checking under our beds for monsters before we lay down to sleep. But normally, we’re checking our email one last time.

Killer Apps = Email Homicide?

Eh, not so much. As email moved to mobile, it was assumed it would slowly be overtaken by the plethora of social media apps available. Why would anyone email when they could message through Facebook, tweet to thousands of followers or Instagram a photo? But people have a need to converse in more than 140 characters, and they don’t always want their messages blasted to all of their high school classmates.

Now, that’s not to say that email and social media are two separate entities battling, like Godzilla and Mothra. While each channel has its place in the marketing and social sphere, they work in conjunction with one another.eMarketer found that social media users are more likely to check their email over 4 times a day than non-social media users.

So, let’s hear your thoughts, which channel has been more effective at driving traffic for your dealership?

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View Webinar On Demand

About the Author

Melissa Mangold is a VMR (Virtual Marketing Representative) at ADP, optimizing dealer email & direct mail marketing efforts by analyzing their ROI results, monitoring current industry best practices and gauging current business needs. Her first car was a 1994 Jeep Grand Cherokee, and together they ruled the road (and off-road!). When Melissa is not optimizing dealer marketing campaigns, she is a social media editor for an online magazine. She has a B.A. in Advertising from the University of Illinois at Urbana-Champaign and a Post-baccalaureate certificate in Advertising for Creatives from Northwestern University. Melissa can be reached directly at melissa.mangold@adp.

via Automotive Digital Marketing Professional Community.

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