Can Big Data Drive Intelligent Lead Routing?

Big Data… Big Promises… Is It Real?

Big Data... Big Promises... Is It Real?

I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems.

ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns.

Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day’s efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource…. We all win.

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia | President
ADM Advertising & Consulting, LLC

Las Vegas, NV 89108

http://AutomotiveSocial.com

http://RalphPaglia.com

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia

GoogleFirstGen.png

Twitter and Instagram: @RalphPaglia
http://YouTube.com/RalphPaglia

http://Slideshare.net/RalphPaglia

About Ralph Paglia

Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.

Posted on January 23, 2015, in Automotive Social. Bookmark the permalink. Leave a comment.

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Can Big Data Drive Intelligent Lead Routing?

Big Data… Big Promises… Is It Real?

Big Data... Big Promises... Is It Real?

I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems.

ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns.

Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day’s efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource…. We all win.

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia | President
ADM Advertising & Consulting, LLC

Las Vegas, NV 89108

http://AutomotiveSocial.com

http://RalphPaglia.com

http://LinkedIn.com/in/RPaglia

http://Facebook.com/RPaglia

GoogleFirstGen.png

Twitter and Instagram: @RalphPaglia
http://YouTube.com/RalphPaglia

http://Slideshare.net/RalphPaglia

About Ralph Paglia

Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.

Posted on January 23, 2015, in Automotive Social. Bookmark the permalink. Leave a comment.

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