Can Big Data Drive Intelligent Lead Routing?
Posted by Ralph Paglia
Big Data… Big Promises… Is It Real?
I am hopeful that the time will soon come when as an industry we will embrace Intelligent Lead Routing powered by the same data aggregation (Big Data) algorithms used in a much less efficient manner today by lead scoring systems.
ILR combined with lead nurturing has the proven potential to drive long term customer retention, while enhancing the ROI from new business acquisition strategies and campaigns.
Imagine that, a system that using intensive training and coaching to show sales pros how to leverage customer communication activities in a manner that recognizes and leverages their own individual strengths to ensure maximum results from each day’s efforts. This has always been a people business, and when we optimize process and match the right customer with the right message at the right time and pair that customer with the right sales resource…. We all win.
[Sent from Ralph Paglia’s iPhone]
Ralph Paglia | President
ADM Advertising & Consulting, LLC
Las Vegas, NV 89108