Using Conversational Marketing Events
How to Leverage Conversational Marketing Events in the Customer Life Cycle
Wednesday, October 24, 2018
2 PM ET/11 AM PT
Different stages of the customer journey often require different approaches. How are you continuing an insight-based, customer-centric conversation throughout the customer journey from prospect to customer to evangelist? This webinar will explore different event formats working for B2B companies by decision-maker, buying journey stage and customer success evolution.
- Specific content formats for every stage of the buying journey
- Samples of successful content that accelerates velocity and conversion
- Webinar formats for every prospect and customer lifecycle stage
Our Guests:
Matt Heinz, President, Heinz Marketing Inc., @heinzmarketing
Stephanie Stahl, General Manager, Content Marketing Institute, @EditorStahl
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About Ralph Paglia
Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.
Posted on October 22, 2018, in Automotive Social. Bookmark the permalink. Leave a comment.
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