Blog Archives

TrueCar Sponsors Ten Full Ride AutoCon 2013 Scholarships – AutoConnections Conference and Exposition

 

AutoCon 2013 Announces a Special Program Sponsored by TrueCar to Award Ten “Full Ride Scholarships” for Dealership Managers to Attend AutoCon 2013*

Automotive Media Partners, LLC is proud to announce the creation of a “Full Ride Scholarship*” program sponsored by TrueCar of Santa Monica, California.  TrueCar’s pioneering sponsorship of this program provides the funds to cover the costs of transportation to and from Las Vegas, lodging at the Aria Resort and full AutoCon conference registration. 

One of the most surprising aspects of TrueCar’s sponsorship is that the company has funded ten (10) AutoCon “Full Ride Scholarships*”.  Ten automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the 2013 AutoConnections Conference and Exposition at no out of pocket expense for travel, meals during the event or conference fees to themselves or their dealerships. 

  

The TrueCar AutoCon Scholarship Program is further evidence of the remarkable transformation that has taken place at TrueCar since the beginning of 2012. After receiving a remarkable level of criticism within the auto industry during the second half of 2011, TrueCar has evolved and revised their automotive purchasing programs for consumers and affiliated corporations to be far more dealer friendly.  TrueCar’s objectives supported by these changes have included raising dealer profit margins to levels that provide more room for dealers to cover facility costs and the staffing levels needed to properly service new vehicle buyers sent to them by TrueCar.   


TrueCar understands and recognizes the need for ongoing training and thought leadership within the ranks of the retail automotive industry. 

Their management team has decided that one of the best ways to demonstrate this commitment to betterment of the industry is to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2013. 

 

TrueCar executives Bernie Brenner and Mike Timmons approached the founders of the Automotive Digital Marketing and dealerElite professional communities, Ralph Paglia, Chris Saraceno and Mike Myers because these online networks have served as “Ground Zero” for some of the industry’s harshest criticism of TrueCar in the recent past.  

Surprising for a company as large as TrueCar is, their management team has reviewed the criticism published by members of the ADM and DealerELITE networks and taken corrective actions, changed their business models and worked with State dealer associations to create vehicle purchase programs that make sense for participating dealers. 

How will the TrueCar AutoCon Scholarships be Awarded?

TrueCar has asked that the AutoConnections Conference Management Team take full control and responsibility for ensuring that the 10 Full Ride Scholarships be awarded based on merit and need.  Criteria will include a wide geographic representation by selecting automotive professionals from every region in North America.  Another consideration will be to award scholarships to professionals who represent a diverse range of vehicle brands and positions within the dealerships they serve.  

Written TrueCar Scholarship Application

The application process will be a simple online application that includes all the expected contact information, a description of the applicant’s role in the dealership where they work and space for them to describe in their own words why they should be awarded a TrueCar AutoCon Scholarship to attend the AutoConnections Conference and Exposition in Las Vegas from September 4th to the 6th

Video TrueCar Scholarship Application

If you are better at explaining your reasons why you should be selected for a scholarship in a verbal manner, the AutoCon 2013 TrueCar scholarship committee will also be pleased to accept your proposal in a video format. Simply explain why you should be selected in a YouTube video that is either uploaded or embedded to either AutomotiveDigitalMarketing.com or dealerELITE.net.

Please be sure to include the link to that video in your scholarship application where you write out your explanation of why YOU should be selected to receive a “Full Ride Scholarship”.

The AutoCon Scholarship Selection Committee is comprised of Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and Brian Pasch.  As applicants are being considered they will be contacted by a committee member and interviewed via phone and email.  Final selections will be made by committee vote and the awardees notified by email and phone.

AutoCon 2013 Scholarship Selection Committee

  • Ralph Paglia
  • Chris Saraceno
  • Mike Myers
  • Carrie Hemphill
  • Brian Pasch 

                                                    

Applications for TrueCar AutoCon Scholarships will be accepted starting Monday July 1, 2013 and award selections will begin Monday August 5, 2013.

AutoCon 2013 Sponsored by TrueCar

AutoCon 2013 Sponsored by TrueCar

With 10 TrueCar AutoCon Scholarships being awarded, the odds of being selected are probably better than any other similar program in the auto industry… So, do not hesitate to apply and encourage other automotive professionals to do so!  All of us who are stakeholders in the AutoCon event are thrilled with the investment being made by TrueCar to support what we believe is the best event in the auto industry.  The TrueCar sponsorship of AutoCon 2013 and the Full Ride Scholarship Program is appreciated and respected. 

In the past, TrueCar was a company that received an enormous amount of criticism, much of which has been emotionally charged and at times, crossed the boundaries of decency and professional behavior.  Many other companies faced with similar criticism and public ridicule would have released a barrage of legal actions to defend themselves.  TrueCar has consistently taken the high road and responded to their critics with program changes and by sending their senior executives to major auto industry events and meetings. 

 

The TrueCar sponsorship of AutoCon is further proof that this company is led by professionals who want to be valuable contributors to the overall success of the auto industry.

 

On behalf of the AutoCon team and the 10 auto industry professionals who will receive the benefit of these scholarship awards, a sincere thank you to TrueCar is extended.

Apply for a TrueCar AutoCon Scholarship online at http://AutoCon2013.com

    

*PLEASE NOTE: “Full Ride Scholarship” is the brand name for this category of award and is owned by Automotive Media Partners, LLC.  All “Full Ride Scholarships” associated with an AMP promoted event with include a travel stipend that reimburses the scholarship recipient for airfare expense submitted up to a maximum dollar amount. Recipients will also receive lodging for the nights of the conference itself. Any room charges authorized by the scholarship recipient, or incidental expenses are the responsibility of the scholarship recipient. Also included are the conference fees for registering and attending the event, which will usually include scheduled breakfasts and lunches that all event participants receive. It is important for scholarship recipients to understand that ANY expenses outside of airfare to and from the event, hotel lodging and conference registration fees are NOT INCLUDED in our version of a “Full Ride Scholarship”.  Furthermore, we strongly advise all scholarship recipients to travel with a valid major credit card and two forms of government issued ID. Adequate cash should be brought by scholarship recipients to cover meals outside of those scheduled on the conference agenda, local transportation and miscellaneous expenses… After all, you will be in Las Vegas and “Cash-In-Fist” is strongly advised!

   

via Automotive Digital Marketing Professional Community.

Vine Video Clips Generate High Engagement on Twitter

Vine Generates Surprisingly High Engagement Rates on Twitter

Marketing Research Report Shows That Tweets With Vine Uploads Create “Surprising” Engagement Rates

Socialbakers calls the results “surprising” and even “amazing” considering that Vine is so new – it was only just introduced to Android, having previously only been available to iPhone and iPad users.(The Socialbakers data is based only on iPhone and iPad engagement.) Now, Facebook isreportedly exploring video for Instagram.

In research released last month, Unruly Media shared some other findings about Vine (some of which may by now be obsolete given Vine’s growth trajectory, but interesting nonetheless). Based on data from more than 10 million Vines collected during a 1-month period, Unruly Media found that:

  • 5 tweets per second contained a Vine link;
  • Weekends were the most popular time to share Vines, by a sizable margin;
  • Most Vine activity occurred between 10-11AM EDT; and
  • Branded content accounted for 4% of the top 100 Vines tracked, compared to only 1% of content in the Unruly Viral Video Chart Top 100 Most Shared Videos that was branded.

About the Data: The Socialbakers data is based on an analysis of more than 30,000 tweets containing YouTube and Vine links posted over a 1-month period by selected brand profiles. The time period was May 5-June 5, 2013.

Socialbakers’ formula for Twitter engagement rate is based on replies, retweets, and favorites. The formula is listed below:

Twitter Average Tweet ER = ((Replies + Retweets + Favorites on a given day / # of tweets made by profile on a given day) / Total Followers on a given day) x 100

via Automotive Digital Marketing Professional Community.

Enhanced by Zemanta

10 Reasons Why Car Dealers Need to Be In Vegas at AutoCon in September!

10 Reasons Why You Need to Be In Vegas at AutoCon in September!

10 Reasons Why Your Dealership Needs to Send its Management Team to Las Vegas for AutoCon 2013 in September!

As I speak with my dealer friends on a daily basis, I know that now is the time when they are evaluating and deciding which Fall Conferences to attend this year.
So, I wanted to make the decision easy and provide everyone with the top ten reasons why you need to be at AutoCon on September 4th, 5th and 6th.
The Reasons Are Simple:
1) Hosted a the five star and beautiful ARIA Resort & Casino and rooms are only $125 PER NIGHT!
2) WORKSHOPS THAT ARE CATEGORIZED FOR EACH ROLE AT THE DEALERSHIP, enabling your team to focus on strengthening their department’s strategies and processes
3) Actionable items to take back and implement at the dealership.  We don’t allow our attendees to leave asking themselves “Where do I begin with all this information?” WE MAKE ACTION PLANS!
4) Over 40 top industry thought leaders presenting educational workshops- NO SELLING!
5) OEM keynote presentation and series of Dealer Panel Discussions for YOU to Participate in!
6) FREE Wireless internet and access to all workshop recordings post show
7) DEALER PRINCIPALS ARE COMPLIMENTARY!
8) Intimate atmosphere and ideal networking setting. YOU MAKE RELATIONSHIPS NOT JUST BUSINESS TRANSACTIONS!
9) Highly engaging workshops with rich content that help you stay ahead of your local competition, and SELL MORE CARS!
10) DEALER NETWORKING ROUNDTABLES held each day, which allow you to have one-on-one time with industry professionals on particular topics of interest (Mobile, SEO, BDC, Reputation Management, and more).
Now is the time to act while the Early Bird rate is going on through July 4th.  Registration rates will only go up after that time, so don’t wait!
Make sure you share these ten reasons with your team, and use them to help convince your boss to give you the “stamp of approval” to book your trip!
See you in Vegas!

via 10 Reasons Why You Need to Be In Vegas at AutoCon in September! – Automotive Digital Marketing Professional Community.

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet! – Automotive Social Media Professionals

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet!

Joe Schwartz

Joe Schwartz Describes How “Twitter Cards” Are Making Video Marketing Much Easier for Car Dealers

Twitter Video Cards

Twitter Video Cards

When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so much so that it claimed the most-searched term award for the fourth year in a row.

Twitter Users
Twitter Users

But other social networks shouldn’t be ignored, especially with sites like Twitter implementing new features regularly. According to eMarketer’s “US Digital Media Usage: A Snapshot of 2013,” Twitter user-ship grew significantly in 2012, but only 15 percent of the U.S. online population will engage on Twitter next year. Therefore, brands that want to drive traffic from a variety of social channels must learn how to engage users on whatever network they prefer. For many people, Twitter remains the most influential social hub, and brands may discover that video content thrives on this platform. 

According to the source, Twitter’s user base increased by 14.2 percent in 2012 to reach 36.3 million monthly active members. To reach those prospective and current customers, brands must develop social media marketing campaigns that make branded content enjoyable and simple. With Twitter Cards, video marketing may be the easy solution.

Online Video Viewers
Online Video Viewers

According to eMarketer, online view viewers reached 178.7 million people in 2012 to make up 56 percent of the nation’s population, and 73 percent of American internet users. As for mobile video viewers, 73.3 million people watched video content via their mobile devices in 2012, reaching 22.9 percent of the country’s population and 29.6 percent of mobile phone users. Thirty-one percent of the U.S. population and 40.4 percent of U.S. internet users viewed visual media from their tablet devices this year, making video content marketing a necessary practice for many brands.

With Americans using Twitter more often this year and video media becoming a prominent marketing material, businesses that want to build brand exposure and grab consumers’ attention must produce consistent visual content, and publish output on the microblogging site. Together, video marketing and social media marketing may drive higher conversions in the new year, and help marketers reach new audience segments online.

via Automotive Digital Marketing Professional Community

Twitter Compliment Card

Twitter Compliment Card (Photo credit: 13stock)

Why Dealer Facebook Fans Hide Posts At Shockingly High Rates – Automotive Social Marketing

Why Dealer Facebook Fans Hide Posts At Shockingly High Rates

 

The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders outside of social media marketing circles.  The author touches on the subject of chasing “Fan Count” more than measuring “engagement”. However, I believe that the issues around the need for improving rates of customer engagement within a car dealer’s social media marketing strategy are more directly addressed by understanding the data shown in the chart on the left… The disparity between what marketing professionals THINK that customers want and what the customers actually say they want is illustrated by the varying red and black bar graph data points.

It is no surprise to anyone who has been a member of the ADM Professional Community that an author would be calling for “maximizing fan engagement”, in my opinion we have thrown the word “engagement” around like chips at a Las Vegas Poker Room, what we need to better understand is what the drivers behind increased consumer engagement really are, and which ones are relevant to car dealers. 

It is also no surprise that your dealership’s most loyal customers will “Like” your Facebook Page out of sheer loyalty… But beyond that core group of your most loyal customers, who are certainly VERY important and your Facebook posts should address their needs, what will everyone else respond to?

For example, when asked, most automotive consumers expect some fairly simple and predictable things from being a Fan (Like) a car dealer’s Facebook Page:

  • Service Coupons that save them money
  • Special Offers on Accessories that save them money
  • Discount Promotions on new and used vehicles that save them money 

Now, I am the first person to suggest that dealers communicate a lot more than promotional offers, discounts and service coupons, but I will also suggest that we do not ignore what the marketing research indicates over and over again… Provide value to your dealership’s Facebook Fans in the form of money saving discounts, offers and promotions. 

I have re-posted the Fast Company article below for your review and consideration:

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate

For far too long marketers focused on maximizing fan count instead of maximizing fan engagement, and now we’re paying the price–to the tune of users who block all of your page’s updates. Here are the (bleak) statistics and what you can do about them.

We are all counting numbers around our communities. After all, a thousand fans looks better than a hundred. But have you personally ever hid a post from a brand you’re a fan of? And have you, as a marketer, ever wondered how many of your fans do the same thing?

There are four types of negative feedback on Facebook ranging from undesirable, to worst for a marketer, starting with:

  • Hide: hides a single specific post from the user’s newsfeed
  • Hide All: hides all the posts by that page from the user’s newsfeed. This used to be known as “unsubscribing.”
  • Unlike Page: “unfan” the page
  • Report spam: user thinks your page is spam

Negative feedback means your content isn’t aligned with your fan base. That doesn’t always mean your content is bad–sometimes you are delivering great content to the wrong audience. Or sometimes you are simply posting too frequently and overwhelming the users.

The importance of this metric seems to be dangerously underestimated by marketers.

I was curious how frequently fans take any of the above actions, so I asked the team at PageLever if they could share some benchmarks. PageLever is a Facebook analytics tool that provides much deeper insights than Facebook’s native Insights. They currently measure more than 1 billion Facebook fans across thousands of fan pages; so I consider their benchmarks to be pretty accurate. (Disclosure: Intel is a customer)

What they found was rather interesting: 98% of post views generate no negative feedback. But the other 2% of the time a fan responds with some form of negative feedback:


(Note: The Y-axis on negative feedback over time uses a logarithmic scale. A linear scale made it impossible to see the Report Spam and Unlike Page because they were so small compared to Hiding Posts.)

Results from the data:

  • 1 out of 50 post views gets a negative response
  • Facebook fans are most likely to block ALL your page stories when they take a negative feedback action, 60 times more likely than unfanning your page. Which means that just because your brand has a lot of fans doesn’t mean all those fans are seeing the page content. Some fans may have just hidden the page.
  • Fans are more likely to report a post as spam than to unlike the page.
  • Why do 2% of fans unsubscribe?

For far too long marketers focused on maximizing fan count instead of maximizing fan engagement, and now we’re paying the price. This has nothing to do with Facebook’s algorithms and has everything to do with content marketers put in front of their fans…in many cases content our fans don’t want to see.

What can marketers do to ensure that fans engage with them instead of hiding their content?

Your fans will remain loyal as long as the content remains relevant and expectations for frequency are met.

1) Focus your fan acquisition efforts on quality fans rather than quantity fans.

Identify your ideal fans-–those are the folks who will truly engage with you because they love your product and your brand. Accept that a portion of your existing fans may no longer be interested in what you have to say, and don’t get frustrated if your unsubscribe rates are temporarily higher than this average of 2%. It may just mean that you need a different set of fans, not a new content strategy.

2) Stay on-topic with your content.

Even the most loyal fan will leave after reading 10 off-topic posts in a row. Be humble enough to admit you don’t always know what your fans want to read–so ask what they want to see.
Whether you run a poll or simply pose a question, it’s worth doing this at least once a quarter. Once you receive the feedback ensure you act on it, and adjust your content strategy according to those findings.

In addition, track your metrics very closely to see which posts not only are getting the most engagement, but the most organic virality. Those are the topics that resonate.

3) Match your fans’ expectations for posting frequency.

How to time your Facebook posts to reach the most fans is a perennially popular topic, but just like an email list, it’s easy to wear out your fans, even with good content. My recommendation is post once a day. If you have an event that offers a lot of good information, go for several times a day for several days of the event, but not more than that.

4) Tweak your copy so it’s recognizably your brand voice.

Sometimes the problem isn’t that the content is off-topic, but that it’s off-voice. Your brand has a unique voice which your fans know and appreciate, so make sure your posts are phrased in a way your customers expect. And don’t forget that you are human, so write like a human, not like a PR professional.

5) Experiment.

Finally, don’t be afraid to try new content, new format, and new approaches. You might be surprised what types of posts your fans might react to in the most positive way. The key with experimentation is not just trying new things, but measuring the results and adjusting in real time.

–Ekaterina Walter is Intel’s social media strategist. Follow her @Ekaterina.

[Image: Flickr user Staci Myers]

Source: www.FastCompany.com

via Why Dealer Facebook Fans Hide Posts At Shockingly High Rates – Automotive Digital Marketing Professional Community.

Check Out The New Myspace! – Automotive Marketing Professionals

Check Out The New Myspace!

I’ve been using MySpace.com for over 8 years on a steady basis… http://www.myspace.com/ralphpaglia Most of the content I post or syndicate from ADM, dealerELITE and other automotive networks gets posted to my MySpace profile page (including the above article from Tim Martell).  This is a network that although toppled from its heyday, still has over 200 million active users.  When Specific Media bought MySpace, I was engaged in daily business activity with Specific Media and was asked to assist in their redevelopment of the music application for MySpace, which I did… By no means would I recommend ignoring MySpace as one of the social networks included in a car dealership’s social media marketing strategy.  A few observations, MySpace works exceptionally well for uploading and sharing videos… Not that it will replace YouTube, but MySpace videos seem to show up prominently in Google search results (SERP).  Also, MySpace has user friendly content syndication and positing applications and API’s so apps like “Add This” work exceptionally well, pulling over images and the article’s first paragraph.  Also, if you are into music, MySpace has more songs available than iTunes, Rhapsody and Spotify!

via Automotive Digital Marketing Professional Community.

AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand – Aria Wins Bid – Automotive Professionals

AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand – Aria Wins Bid

Carrie and the entire AutoConnections Conference Team have been working at a feverish pitch over the last 48 hours on a mission of finding a bigger and better venue.  Many thanks to the sponsors and dealers who have enrolled over the past week and provided us with the revenue to upgrade the AutoCon 2012 venue to the fabulous $2 Billion facilities at City Center Las Vegas and the Aria Hotel.  With the upgraded general session auditorium and state of the art stage, AutoCon will now be able to handle well over 500 attendees.  This is VERY BIG NEWS and I could not be prouder or more thrilled with Carrie’s superb management of the upgraded facilities negotiation.

The rooms at Aria where AutoCon 2012 attendees will be staying are AT LEAST twice as nice as those at the much older Mirage property… And thanks to Carrie’s negotiation skills, AutoCon attendees will be staying at the Aria for less than half the cost this property normally receives! A nicer hotel at a room rate less than most other conferences is yet another reason to attend AutoCon 2012 and gain the most significant strategic insights and competitive advantages in the auto industry.

via Automotive Digital Marketing Professional Community

Facebook Growth; Will It Continue? – Automotive Digital Marketing Professional Community

Facebook Growth; Will It Continue?

What are your thoughts about this topic… Is Facebook becoming more relevant to automotive marketing professionals, or less? Is it staying the same? Are other options within the Social Web presenting viable alternatives to Facebook for automotive and social media marketers? Use the link provided to read the article, see the charts and images, and post your commentary…

Facebook Wall in Menlo Park

via Automotive Digital Marketing Professional Community.

All Automotive Marketers Must Learn To Become Better Publishers

All Automotive Marketers Are Publishers; Learn How To Do It Well!

Time have changed, and automotive consumer expectations have changed dramatically over the past five years… Picking up the Police Chief’s messaging delivery tool of choice, the Bullhorn, and shouting out your message as loud as possible not only does not work any more, it projects a perception of your dealership that is most likely not a desirable one.

 

via Automotive Digital Marketing Professional Community.

Using Social Media Tools for Employee Communications – Automotive Digital Marketing Professional Community (ADM)

There’s no doubt in anyone’s mind that every company must have a website to
communicate with its external audiences. Why, then, is there still uncertainty about intranets for internal
audiences? This was the question tackled by William Amurgis, manager of internal communication at
American Electric Power (AEP), one of the largest US electric utilities, when he spoke last week at the
2010 IABC World Conference in Toronto.

via Using Social Media Tools for Employee Communications – Automotive Digital Marketing Professional Community (ADM).

Dealer Authority

Automotive Digital Marketing

Automotive Social CRM by Ralph Paglia

Social Media Based Customer Relationship Management Strategy and Tactics for Car Dealers

The Sales Life w/ Marsh Buice

The secret of Leadership is simple: Do what you believe in. Paint a picture of the future. Go there...People will follow. ~Seth Godin

CBT Automotive Network

Automotive News, Training and Insights

Matt Collins' Blog

A Blog About Disruptive Tech, Trends, & Opportunities

Sales, Marketing & Social Media Today

This is a blog that explores the trends of Sales, Marketing and Social Media. Send me your questions!

Evans Design Studio, Chip Evans

Wordpress Website Design and Development | Drupal Web Design and Development | Custom Web Design and Development

Social Media PR

Our Social Media Consultant And Marketing Agency Gets Your Brand Noticed Online

Car Dealer Consulting

Proven strategies to grow your dealership, sell more cars and have happy customers. Catapult your business on a new level with recommended dealer management systems, how to guides and muchmore.

The Automotive Basics

The Terms to Know

Market Research (BLOG)

Next-generation provider of syndicated research, customized research, and consulting services.

richardscarblog

All automotive, all the time

The Speed Trap

Automotive News, Reviews, and History

Photofocus

Education and inspiration for visual storytellers

Caprice Photography Automotive Art

All things automotive and the people who live it

%d bloggers like this: