MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the newest social network of preference for many. MySpace’s user base has since declined from a peak user base of 125 million to its present day membership (as of June 2013) of 25 million. In 2011, a group which included singer Justin Timberlake, purchased MySpace and they vowed to revive the network.
MySpace has been focusing on attracting business presence and musical talent in addition to revamping the look and feel of their site. It appears that in order to achieve their goal, they felt it was necessary to delete “user blogs which had been maintained for upwards of six or more years,” according to this recent article in SocialNewsDaily.
While many users abandoned MySpace in the mass exodus that occurred between 2008 until now, these users remained loyal and continued to visit and use the site to record and share their daily thoughts and activities. This of course angered those fans that remained loyal; not just because of the loss of six or more years of their digital life; (which some users maintain as sort of a digital diary) but because they felt as if they are unimportant to the site they remained loyal to.
As one user wrote, “You have stolen six years of blogs and something that is priceless to me and cannot be replaced.”
MySpace has a long way to go and a definite uphill battle in its attempt to gain back market share and attention away from other more popular sites. By alienating their most loyal customers and deleting their loyal user’s content, they may have taken a huge step backwards. Big business and music talent certainly want publicity but what good is a social network that has no audience?
While MySpace may yet have to acquiesce and restore the blogs of their customers, they did at least recognize the importance of their customer base, even if only in words, when they made the following statement:
“Change isn’t easy and there has been a lot going on lately. We understand that this information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.”
The point is that loyal customers are the foundation of any business. Building your business on a solid foundation is extremely important. By threatening the instability of that foundation, MySpace may find itself in a position whereby the companies they want to attract have no reason to be there. A social network is, after all, not social if nobody’s at the party. Similarly, no business can survive without customers.
- How MySpace Started Its Rebirth by Alienating Its Most Loyal Customers (mpiworldclass.com)
- MySpace users threaten to sue after years of blogs deleted (telegraph.co.uk)
- MySpace Punishes Its Few Remaining Friends By Vanishing Their Blogs (techcrunch.com)
- No space for over-30s as relaunched MySpace erases its past (independent.co.uk)
- George Zimmerman’s MySpace Page Resurfaces With Racist Comments (kysdc.com)
- Does the New MySpace Ad Pass the ‘Alien Test’? (adrants.com)
- I *Love* The New MySpace (shkspr.mobi)
- How MySpace Totally Blew It’s Big Relaunch (hypebot.com)
- In a Rush to Modernize, MySpace Destroyed More History (activehistory.ca)
- Joining MySpace in 2013 is Like Getting Back With Your Lame Ex [VIDEO] (giantlife.com)
Posted in Automotive, Automotive Digital Marketing, Automotive Professionals, Automotive Social, Automotive Social Marketing, Content Marketing, Millennials, MySpace, Reputation Management, Social Marketing, Social Media Advertising, Social Media Marketing, Strategy, Suppliers
Tags: Advertising, Article Marketing, AutoCon, Automotive, Automotive Marketing, Automotive Social, Automotive Social Media, Automotive Social Media Marketing, Blog, Business, Facebook, Google, Justin Timberlake, Market share, Marketing, Marketing Campaigns, MySpace, Social Marketing, Social Media, Social Media Marketing, Social Media Strategy, Social network, Social networking service, United States
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Posted in Automotive, Automotive Digital Marketing, Automotive Professionals, Automotive Social, Automotive Social Marketing, Car Dealers, Facebook, Reputation Management, Social Marketing, Social Media Marketing, Suppliers
Tags: Article Marketing, Automotive, Automotive Marketing, Automotive Social, Automotive Social Media, Automotive Social Media Marketing, Car Dealers, Digital Marketing, Facebook, Facebook Page, Marketing, MySpace, Publishing, Reputation Management, Social Marketing, Social Media, Social Media Marketing, Social Media Strategy
I’ve been using MySpace.com for over 8 years on a steady basis… http://www.myspace.com/ralphpaglia Most of the content I post or syndicate from ADM, dealerELITE and other automotive networks gets posted to my MySpace profile page (including the above article from Tim Martell). This is a network that although toppled from its heyday, still has over 200 million active users. When Specific Media bought MySpace, I was engaged in daily business activity with Specific Media and was asked to assist in their redevelopment of the music application for MySpace, which I did… By no means would I recommend ignoring MySpace as one of the social networks included in a car dealership’s social media marketing strategy. A few observations, MySpace works exceptionally well for uploading and sharing videos… Not that it will replace YouTube, but MySpace videos seem to show up prominently in Google search results (SERP). Also, MySpace has user friendly content syndication and positing applications and API’s so apps like “Add This” work exceptionally well, pulling over images and the article’s first paragraph. Also, if you are into music, MySpace has more songs available than iTunes, Rhapsody and Spotify!
Tags: Automotive, Automotive Marketing, Automotive Social, Automotive Social Media, Automotive Social Media Marketing, Digital Marketing, Facebook, Internet Reputation Management, Marketing, MySpace, Reputation Management, Social Marketing, Social Media, Social Media Marketing